DM Stat-1

Andrew Deutch is a recognized authority in database consulting in the direct marketing industry. He is a Magna cum Laude graduate of SUNY at Buffalo where he was elected to Phi Beta Kappa. He holds an MS degree from Pratt Institute and an MBA from Columbia University. He has delivered breakthrough database marketing systems and programs for clients such as Scudder, Stevens & Clark, JCPenney, Kraft General Foods, Avon Products, Doubleday Book & Music Clubs, Allstate Insurance.

Mr. Deutch is president of Grey Database Strategies, where he has created marketing databases and provides database marketing services for clients including Travelers Group, Sprint, Mystic Color Lab, Glaxo Wellcome, Pharmacia & Upjohn, and 3M.

He is active in the direct marketing industry as a frequent speaker at Direct Marketing Association (DMA) conferences and other industry events. He has served as Chairman of the DMA Marketing Technology and Internet Council.

Mr. Deutch is the creator and past instructor of New York University's new quantitative program in direct marketing, which includes forecasting, segmentation and financial modeling techniques. He has published several articles on the use of technology for direct marketing. He is a co-author of The New Direct Marketing, a text widely studied by direct marketing practitioners.