GenIQ Software - Nonrandom Words of Praise

GenIQ Model Software:
Nonrandom Words of Praise

"I absolutely enjoy using your tool, but more importantly the benefits are obvious both in terms of productive and performance."
Olumide Sonubi, Consulting Statistician for DM Industry

“Within the data mining space, I look for software that provides three key benefits. One is ease of use. Second is accuracy of results, and third is ease of interpretation of results. GenIQ is that tool that more than satisfies these demands. It can be learned very quickly. Results are outstanding, and compare favorably to other tools, and insights that are learned from the final results are particularly interesting and useful.”

Sam Koslowsky, V.P. Modeling Solutions, Harte-Hanks

"GenIQ has two grand advantages over traditional model development: It takes much less effort by the modeler, and it produces better results. The labor savings are obvious: no need to preselect variables, identify appropriate data transformations, define likely relationships among variables or assess alternative models. Hands-on effort is reduced literally from days to minutes.

David Raab, Software Reviewer for DMNews (For complete review, click here.)

“We have been using Bruce Ratner’s genetic programming software for the past several years. Within my organization, we have been able to gain substantial increases in several areas of our practice through the use of GenIQ. First, we have been able to incorporate it into our rapid model prototyping for clients. Within a day or two, we are able to consult with our clients regarding the likely impact of applying predictive analytics to their business problems. GenIQ also serves as an automated variable assessment tool, providing us with insight into which variables are important for predicting the behavior of interest. GenIQ has been fully integrated into our end data mining processes, accelerating model development by approximately 30%.”

John Georgeson, Ph.D., Sr. Director, Analytics, BI, Convergys

"GenIQ is a powerful optimization tool. It can find relationships that an analyst couldn’t think of. GenIQ is the ultimate data mining tool for response and profit models. When I need more lift, I call on GenIQ. I built traditional statistical models in which I just needed to improve the performance by 10%: GenIQ typically finds 65% more lift. As you know, 65% translates directly into revenue opportunity!”

Sharona Sankar–Waters, Associate Director, Digitas

"I've had several statistical modeling projects where a bit-of-extra predictive power could not be teased out of the available data. In those cases, GenIQ enabled me to develop quite reasonable models, which validated nicely. It's certainly a very powerful addition to my analytic tool kit."

Bilal Karriem, Director Decision Sciences Rapp Collins

"I'm sure this is not the last we will hear about this interesting and useful technique - the GenIQ Model."

Informs NY News Item, Notes from Nov. 12, 2003

"I seek software that has three benefits that are essential and intrinsic to the software-in-itself. One is ease of use. Two is accuracy of results, and three is ease of interpretation of results. GenIQ is that tool that more than satisfies the first two benefits. Regarding GenIQ’s interpretability is it unique, but very insightful. It can be learned very quickly. Results are outstanding, and compare favorably to other tools."

Bala Swamy, V.P. Sales & Marketing, Chevron

“GenIQ replaces EDA, ergo, a time-saver! One does not have to worry about smoothing the variables and selection of predictors. However, GenIQ puts the modeler in a trade-off position: a superior predictive (GenIQ) model versus a lesser-predictive (statistical) model’s interpretability. To recommend GenIQ with its better results along with its complex appearance, or recommend a good predictive regression model with its coefficients, yielding ease of understanding? GenIQ without coefficients does make the task of explaining the model rather difficult. But, customer profiling of the deciles is an easy ‘fix’ to GenIQ’s otherwise ill interpretability. GenIQ is a good, solid application for database modelers. I will spread the word ‘GenIQ’ among my colleagues to seriously consider it.”
Nagaraju Thogiti, Database Analyst, PCMall

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