
Perhaps the Easiest Method of Building a Database Response Model
Bruce Ratner, Ph.D. The purpose of this article is to present a new method – the GenIQ Model© – as an alternative technique for modeling a response variable. For ease of presentation, I use two categorical and two continuous variables, and a binary (yesno) target variable. The GenIQ Model, which is based on the assumptionfree, nonparametric genetic paradigm inspired by Darwin’s Principle of Survival of the Fittest, offers theoretical and easeofuse advantages over the standard logistic regression model (LRM) and the loglinear model (LLM). It automatically and simultaneously “evolves” the response model structure, and the variable selection among categorical predictor variables. The openworked GenIQ Model and its wordbook are both generally regarded as not demanding on newcomers of genetic modeling. A novel case study using the “Let’s Play” dataset is illustrated to encourage the use of the new method. I use the machine learning GenIQ Model to build a database response model, which predicts the rankorder likelihood of response, to illustrate the advantages, and to highlight the singular weakness of the machine learning paradigm. Specifically, the GenIQ Model shows the superiority of the machine learning paradigm over the statistical paradigm, as it not only specifies the true model form (a computer program), but simultaneously performs variable selection, data mining and build the model – it’s like a Genetic Jackknife 3in1 Method. The difficulty in interpreting the computer program often accounts for the limited use of the machine learning paradigm. Outline of Article I. Situation When my daughter Amanda was in grade school, she could not understand the decisionmaking process of her principal Dr. Katz. On some rainy days, Dr. Katz would permit the class to go outside for recess to play. On other days when it was sunny, Dr. Katz would said, “no play.” As a statistician’s daughter, Amanda collected some weather information, and asked me to build a model to predict what Dr. Katz will do in the days to come. Amanda created a “Let’s Play” database, in Table 1 (also in Quinlan’s C4.5, page 18!), which included the weather conditions for two weeks: 1. Outlook (sunny, rainy, overcast) 2. Temperature 3. Humidity 4. Windy (yes, no), and of course 5. Play (yes, no). I built the easytointerpret LRM, and the notsoeasytointerpret GenIQ Model for the target variable Play (yes). This creates a counterpoint where the data analyst now can choose between a good interpretable model and a potentially better unexplainable model. II. LRM Output The LRM output (Analysis of Maximum Likelihood Estimates)  arguably the best PlayLRM equation (model) is below. (Log of odds of) Play (yes) = 11.7403  2.2682*Outlook(sunny)  0.1124*Humidity  2.0470*Windy(yes) III. PlayLRM Results The results of the PlayLRM are in Table 2. There is not a perfect rankorder prediction of Play for days 6, 1, 12 and 11. IV. GenIQ Model Output The PlayGenIQ Model tree display and its form (computer program) are below. The GenIQ Model (Tree Display) The GenIQ Model (Code) If outlook = "overcast" Then x1 = 1; Else x1 = 0; If windy = "no" Then x2 = 1; Else x2 = 0; If outlook = "rainy" Then x3 = 1; Else x3 = 0; x2 = x2 * x3; x1 = x1 + x2; If outlook = "rainy" Then x2 = 1; Else x2 = 0; x3 = humidity; x2 = x2 + x3; x3 = humidity; x4 = temperature; If x3 NE 0 Then x3 = x4 / x3; Else x3 = 1; If x2 NE 0 Then x2 = x3 / x2; Else x2 = 1; x1 = x1 + x2; GenIQvar = x1; V. GenIQ Variable Selection GenIQ variable selection provides a rankordering of variable importance for a predictor variable with respect to other predictor variables considered jointly. This is in stark contrast to the wellknown, alwaysused statistical correlation coefficient, which only provides a simple correlation between a predictor variable and the target variable  independent of the other predictor variables under consideration. Variable Importance (w/r/to other variables considered jointly) 1. Outlook (overcast) 2. Outlook (rainy) 3. Windy (no) 4. Humidity 5. Outlook (sunny) 6. Windy (yes) 7. Temperature VI. GenIQ Data Mining GenIQ data mining is directly apparent from the GenIQ tree itself: Each branch is a newly constructed variable, which has power to increase the rankorder predictions. 1. Var1 = Temperature / Humidity 2. Var2 = Humidity + Outlook (rainy) 3. Var3 = Var1 / Var2 4. Var4 = Outlook (rainy) * Windy (no) 5. Var5 = Var4 / Outlook (overcast) 6. GenIQ Model = Var3 / Var5 VII. PlayGenIQ Model Results The results of the PlayGenIQ Model are in Table 3. There is a perfect rankorder prediction of Play. VIII. Summary The machine learning paradigm (MLP) “let the data suggest the model” is a practical alternative to the statistical paradigm “fit the data to the equation,” which has its roots when data were only “small.” It was – and still is – reasonable to fit small data in a rigid parametric, assumptionfilled model. However, the current information (big data) in, say, cyberspace requires a paradigm shift. MLP is a utile approach for database response modeling when dealing with big data, as big data can be difficult to fit in a specified model. Thus, MLP can function alongside the regnant statistical approach when the data – big or small – simply do not “fit.” As demonstrated with the “Let’s Play” data, MLP works well within small data settings. Go to previous page. 1 800 DM STAT1, or email at br@dmstat1.com. 
