DM Stat-1

Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data (4th printing) - Bruce Ratner, Ph.D.

Errata

Chapter 1, Introducton, References - change: "1. Tukey. J.W., The future of statistics. Annuls of Mathematical Statistics, 33, 1962, 1-67."
to
"1. Tukey. J.W., The future of data analysis. Annuls of Mathematical Statistics, 33, 1962, 1-67. "

Chapter 3, page 42, 4th paragraph, first sentence - change: “LGT_ADD” to “LGT_TXN”

Chapter 3, page 43, Table 3.8 - change: this entry “0.997” to “0.979”

Chapter 3, page 44, section 3.6.2, second sentence “Figure 3.10” to “Figure 3.5”

Chapter 3, page 59, equation (3.16) - change first number “0.54164” to “0.5164”

Chapter 7, page 143 Table 7.1 last row-last column entry - change “95I’ to “95”

Chapter 7, page 144 last paragraph. Add a sentence to last paragraph: “(Although this is a trivial example (why?), it still serves valid PCC calculations.)”

Chapter 8, page 167, footnote #8 - change “Nelder, J.,” to Nelder, J.A.,”

Chapter 9, page 174 starts with section 9.4.2 and talks about analysis with four segments; segment Y=0 if segment is “Hassel-free” not “Utility” as posted on ALL the Figures, and in text in the chapter!!!! So, change “Utility” to “Hassel-free”.

Chapter 14, page 283, References, numbers 5 and 6: reverse book references
so "Tukey, J.W., ..." is reference 6, and "Salsburg, D., ..." is reference 5.

Chapter 15, page 290, Table 15.1, last column - change second entry “0.28” to “0.27”

Chapter 15, page 290, section 15.3.1 third paragraph, next to last sentence - change “28 copies of models” to ”27 copies of models”

Chapter 15, page 291, Figure 15.8, slice for model 2 - change “28%” to “27%”

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For more information about this article, call Bruce Ratner at 516.791.3544 or
1 800 DM STAT-1; or e-mail at br@dmstat1.com.